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In this podcast episode, I invited one of the top sales experts on LinkedIn to share his extensive experience in sales & marketing with us. Richard Moore is an absolute GOAT. His advice hits fast and hard, and every time you here him speak you find another epiphany.
Episode Highlights:
- Richard Moore as a leading expert in consultative selling and LinkedIn marketing. He’s worked with big names like Deloitte and theFutur (Chris Do). He leads a community of entrepreneurs called the Art of Sell which is worth checking out here: https://www.therichardmoore.com/artofsell
- Richard shares insights on the importance of pre-qualifying leads before discussing pricing, emphasizing that understanding a client’s financial capacity is crucial.
- The conversation touches on the concept of his “trial closing” framework. He uses this tactic to isolate buyers from non-buyers.
- Richard stresses the significance of providing evidence of the effectiveness of offers, rather than just social proof, to build trust with potential clients.
Make sure you check out his website! He’s a great coach for anyone who wants more Leads from LinkedIn or wants to learn the art of selling.